Skincare Brand

Targeting: Reached skincare for cused audiences through interest and behavior filters.
Creatives: Tested benefits, ingredients, and testimonials.
Optimization: Focused on top ads, reduced fatigue, and boost- ed purchases.
Retargeting: Converted warm leads and upsold to high-intent buyers.

Challenge

Scale revenue for this brand while lowering acquisition costs and boosting ROAS.

Impact

PKR 117M+ revenue via Meta ads

4.63x ROAS across 190+ cam- paigns

Lower cost per purchase through smart funneling

Goal

Increase Sales Scale ROAS Reduce CPA

Platform

Meta Ads (Facebook + Instagram)

Our Recent QuickFix

Sales-optimized

Sales-optimized funnel setup from ad click to checkout

Meta Ads

Meta Ads creative testing focused on offer-led & UGC content

High-ROAS

Budget reallocation towards high-ROAS ad sets

Friction Removal

Checkout friction removal & urgency-based triggers

Our Outcomes

Overall revenue increased by

+185%

Cost per purchase dropped by 38%, unlocking scalable growth

ROAS scaled from 1.9x to

4.6x

Daily sales stabilized even after removing heavy discounts

Cost per sale reduced by

38%

Brand moved from testing phase to predictable revenue system

Skincare Brand

Skincare Brand

Challenge

Impact

Goal

Platform

Our Recent QuickFix

Sales-optimized

Meta Ads

High-ROAS

Friction Removal

Our Outcomes

Overall revenue increased by

+185%

ROAS scaled from 1.9x to

4.6x

Cost per sale reduced by

38%

Services

Australia Office

Pakistan Office