Scaling a SaaS Brand with Meta Ads

Ads strategy using: TOF awareness & video view campaigns MOF retargeting with product explainers BOF CBO conversions with bun- dled offers Smart audience segmentation (interests, lookalikes, custom) Real-time optimization via Shopify & Meta data
The campaign structure includ- ed: CBO scaling with top ad sets Ongoing A/B testing of creatives and copy ROAS and cost-per-purchase tracking through detailed reports

Campaign Objective

The goal was to scale paid traffic, maximize ROAS, and reduce CPA while maintain- ing high-volume growth across global audiences

Impact

PKR 117M+ revenue via Meta ads

4.63x ROAS across 190+ cam- paigns

Lower cost per purchase through smart funneling

Metric

Ad Spend $91,549.18

Revenue Generated $258,489.43

ROAS 3.70x

Total Purchases 5,164

Cost Per Purchase $17.73 (avg)

Conversion Rate 1.9%

Sessions 294,311

Orders 6.027

Client Industry

SaaS (Task & Workflow Management Platform)

Our Recent QuickFix

Audience Targeting

Purchase-ready audience targeting

Urgency Triggers

Value-based offer framing & urgency triggers

Budget Scaling

Budget scaling strictly on profitable campaigns

Our Outcomes

Monthly sales increased by

+190%

Sales predictability achieved across multiple months

High-ticket ROAS stabilized above

3.8x

Reduced dependency on discounts for closing sales

Cost per purchase reduced by

41%

Business shifted from random spikes to controlled revenue growth