Scaling a Health & Wellness Brand with Meta Ads

Funnel Strategy: TOF Shilajit benefits for vitality & wellness. MOF Explainers, reviews, carousels. BOF Retargeting with urgency offers.
Targeting: Health-conscious males (25–50) in Pakistan & GCC using custom, lookalike, and interest-based audiences
Creatives: UGC, expert testimonials, culturally relevant visuals, mobile-first (Reels, Feed, Stories)
Optimization: Weekly budget scaling, CBO test- ing (bundles vs. singles), daily ad set reviews

Campaign Objective

Aggressively scale revenue, maintain strong ROAS, lower acquisition costs, and edu- cate the market to drive high-value conversions.

Client

Herbal & Ayurvedic Supplements

Metric

Ad Spend Rs. 12,424,683

Revenue Generated Rs. 75,495,023

ROAS 3.40x

Total Orders 27,148 (◻ +206%)

Gross Sales Growth ◻ +238% YoY

Sessions Generated 798,514 (◻ +106%)

Conversion Rate 3.35% (◻ +50%)

Platform

Meta Ads (Facebook + Instagram)

Our Recent QuickFix

Problem Solution

Problem–solution storytelling creatives deployed

Products

Product bundles introduced to increase cart value

RateO ptimized

Checkout conversion rate optimized

Our Outcomes

Total revenue increased by

+225%

Cold traffic sales became consistently profitable

Conversion rate improved by

33%

Turning more traffic into buyers

Cost per purchase reduced by

41%

Brand achieved higher margins without compromising volume