Dominating Fitness Sales with Google Ads

Search Ads: Targeted high-intent keywords like “buy fat burner” Performance Max: Scaled across YouTube, Search, Display, Gmail with Target ROAS bidding
Landing Page: Single-product page with urgency triggers & bundle offers
Targeting: Focused on major cities & UAE expats; fitness-relat- ed custom segments
Tracking: Set up full funnel track- ing via GTM & enhanced conver- sions

Campaign Objective

Boost product sales, capture high-intent buyers, and maximize ROAS while keeping acquisition costs low.

Client

Fitness & Wellness Product

Goal

Ad Spend Rs. 909,000

Revenue Generated Rs. 17,200,000 Conversions 1,500+

Cost per Conversion Rs. 607

ROAS 18.9x

Avg. Conversion Value Rs. 11,466

Platform

Google Ads

Our Recent QuickFix

Audiences & Creatives

Identified and killed non-performing audiences & creatives

Angle-Based Creatives

Introduced angle-based creatives (Problem → Solution → Result)

Retargeting Strategy

Implemented retargeting strategy for cart & product viewers

Offer Positioning

Offer positioning optimized for impulse buying

Our Outcomes

Monthly sales grew by

+240%

Cost per purchase dropped by 38%, unlocking scalable growth

Retargeting ROAS achieved

6.1x

Daily sales stabilized even after removing heavy discounts

Daily sales stabilized without relying on flash sales

50%

Brand moved from testing phase to predictable revenue system